The Radicati Group Predicts 4.3 Billion Worldwide Email Accounts by 2016
In prior blog posts, we’ve debated how the rise of social media in the workplace – including instant messaging, Chatter and Facebook – will impact the use of emails in a business setting. While there is definitely evidence that social media is being used in place of email in specific situations (i.e. during work travel or for quick business meetings and check-ins), it’s been difficult to predict if social media would eventually cause email to go by the wayside. According to The Radicati Group, that’s not something that we should anticipate happening anytime in the next several years.
Email Usage to Rise Along with Social Media
In The Radicati Group’s “Email Statistic Report, 2012-2016,” which includes business and consumer email usage statistics broken out by regions worldwide, states that email usage will not begin declining as some people have anticipated, but will actually increase from 3.3 billion email accounts in 2012 to 4.3 billion accounts by the end of 2016, representing an average annual growth rate of 6% year-over-year.
How does social media growth stack up? The report indicates that there will be:
- 4.3 billion social networking accounts by 2016 (up from 2.7 billion in 2012)
- 3.4 billion IM accounts by 2016 (also up from 2.7 billion 2012)
Where Is Email Usage the Most Prevalent?
According to the report, the Asia/Pacific region has the most email users, which is no surprise considering that China and India are included in that region. The usage break-out by regions worldwide is as follows:
- Close to half of the worldwide email users are located in the Asia Pacific region
- 22% of worldwide email users are located in Europe.
- 14% of worldwide email users are within the U.S.
- The remaining 14% are spread out in the rest of the world.
Business Email Use is Growing Faster than Personal Email Use
While the number of consumer email accounts currently makes up the majority (75%) of all email accounts worldwide, the report indicates that business accounts are used much more often, and the number of business accounts will increase at a faster rate than consumer accounts through 2016.
What Does This Mean to You?
Based on these numbers, it probably safe to say that email will be not be replaced by other electronic business communication platforms in the foreseeable future. But, in addition to upholding email compliance best practices, such as maintaining a corporate email archive, these statistics definitely indicate the need to put compliance measures in place for the social media communications your employees are likely using as well. By archiving social media, you can stay ahead of the law and ensure your company is prepared in the event that those communications are ever required for eDiscovery by the courts.
To learn more about the comprehensive suite of email and social media archiving tools ArcMail provides, please visit www.ArcMail.com.










